Tame Impala's newest video tells the classic story of a teenage boy's heart getting broken by a cheerleader who's more interested in...a gorilla. Okay, maybe its not that classic. But it is an interesting take on a love triangle and a colourful match for the song, off the Australian band's third and latest album, Currents.
The video, directed by Spanish production company CANADA, uses several different imagery approaches that mesh beautifully together, including live action film, animation, and some R-rated special effects. The use of bright primary colours as well as Letterman typeface for the title cards emphasizes the old-school, classic feel of the story and the naiveté of the characters.
Although its hard not to feel bad for the basketball player, the star of this video in my opinion is the cheerleader. She seems unfazed by the disappointment she has caused her ex-lover and is completely in charge of her own sexuality (even if it does involve a gorilla mascot). Some viewers will see her as perhaps an all-too-real heartbreaker, but from a feminist perspective the cheerleader is her own story's hero. Despite the song being undeniably melancholic, its upbeat, euphoric bass line will be stuck in your head all day.